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Head Coach
Richard Swan is the Founder of Strive Cycling, and the Coach of the Strive Racing Team.  He is an avid cyclist who has been cycling for over 20 years and has 10 years of experience with competitive cycling events.  Richard has coached the team to 32 individual State Championship victories and 17 medals at the USAC Road Race National Championships, including 2 National Championship (Hannah 2013 Time Trial and Luke 2014 Road Race).

Richard is the father of five children and runs a successful adhesive tape company in San Diego.  He has been a speaker at the USD School of Business and the UCSD Rady School of Management to MBA students, as well as to Economics students at Rancho Bernando High School.  He has also taught Sunday school and other youth groups for the last 20 years.  Richard loves to pour into and develop today’s youth, helping prepare them for the future and the challenges that life can bring, teaching them to strive with integrity in everything they do.

Coach Richard encouraging Rachel during the Everest Challenge


Team Advisor


Amber Neben is one of the top professional women cyclists in the world.   A National Champion in both Time Trial and Road Race, a World Champion in Time Trial, and a two-time Olympian, Amber currently rides for Pasta-Zara. Amber has been instrumental in helping the Strive Racing team achieve their five team goals.  Amber played an enormous role in helping Hannah win the 2013 Time Trial National Championship, via one on one time trial bike training, custom video recording sessions of Amber and Hannah on the bike, lunches, and many emails. 

In addition, Amber has been an incredible role model for the girls, demonstrating her grounded faith, outstanding work ethic, and admirable integrity in each interaction with the team.  The vast racing knowledge and encouragement that she gives the girls before their big races is priceless.  We are very blessed to have Amber as a Team Advisor.

Amber & the girls at Nationals right after Amber won the TT


Team Advisor


Dave Jordaan is a USA Cycling Level 1 Coach.  Dave works closely with a talented panel of experts who are internationally respected leaders in Sport Psychology, Sports Nutrition, Training with Power, Exercise Physiology and Sports Medicine (Physician and Orthopedic Surgery).   With over 25 years of experience, Dave currently coaches a number of elite professional riders that include Collegiate, State, National, International, Olympic and World podium athletes.

Dave handles all of Strive Racing’s bike fitting needs, using his expert understanding of bicycle biomechanics.  In addition, Dave designs custom tailored training programs for the Strive Racing team riders.  He was an integral part of turning Hannah into a National Champion.  We are honored to have Dave Jordaan helping Strive Racing.  You can learn more about Dave Jordaan by visiting his website, CyberCycleCoach.com

Dave explains the keys of hip angle to Hannah during a bike fit


Team Advisor


Bill Holland has been designing and building custom high-end bikes for almost 40 years.  His company, Bill Holland Cycles, Inc., is an official sponsor of Strive Cycling.  Bill designs and builds custom high-tech, light weight bikes for the team and makes sure all our bikes are race ready.  He is intimately familar with all of the major component manufacturers, as well as the quality, durability, weight and performance of virtually every cycling part that can be put on a bike.  Bill's experience and knowledge has proven to be extremely valuable in making the Strive Racing Team far more competitive.  In addition to being gifted at building bikes, Bill is an extremely fast and talented cyclist.  This photo was taken at the world famous 2010 AdventureCORPS' Furnace Creek 508, where Bill's 60+ age group team took third place over all with a time of 32 hours and 22 minutes, beating teams that were 20 years younger by over 9 hours.

Bill and his team after killing the 508